The KDL37EX403U is part of Sony's 2010 Bravia range. It features the latest High Definition detail (Full HD 1080) and has a 37 inch screen. The TV features the piano black finish that we've all come to know and love from Sony.

The Sony KDL37EX403U launched March 2010
The KDL37EX403U was launched in March 2010. We're providing you with a price comparison matrix (see above) so you can find the cheapest KDL32EX403U online. Please note that as more and more retailers will be selling the TV over time it's worth checking back and/or bookmarking this page.
Features
Let's not forget that Sony Bravia KDL-37EX403U is part of Sony's 'Essential' range, however, the features contained coupled with Sony's stylings make the TV stand out amongst other entry level brands.
As expected these days the 37EX403U comes with high definition 1080P (Full HD). This along with Sony's Bravia Engine 3 gives you fantastic picture quality with with top notich contrast capabilities..
The KDL37EX403O has a whole host of other features such as being wifi ready and usb compatabile. This means you can play your favourite music through the TV, as well being able to sit around the TV viewing photos (in effect turning it into a 37" photo frame!) and home videos.